Promoting your Instagram Posts: Is It Worth It?

When we first heard about Instagram Promotions, we were confused: isn’t it good old Insta ads? Isn’t it all about paid promotion to your targeted audience? Well, yes, but no. While it looks the same way that ads do — the “Sponsored” mark and all that, algorithms clearly distinguish these two kinds of promotion. The …

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6 Benefits of A/B Testing Every Online Business Owner Should Know

A well-structured A/B testing program helps online businesses find which website elements work best for their specific website and audience, so they can optimize them and give their visitors the best experience. Unfortunately, not all online business owners have embraced A/B testing. Some give more priority to business-generating activities than testing because they believe it’s …

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