Having your own business means that you need to pay attention to a plethora of different things, especially when you are the only owner. Only after your business grows, you will be able to outsource some of the work to the members of your staff. But many people don’t realize that there are many other things that require you to invest your money that you simply can’t do yourself.
One of these things is having proper photographs of your business, that can be used in more quality marketing of your business. Naturally, these images will be posted on your business’s website or some accounts on social media. They have the task of representing your organization and its atmosphere in the best possible way.
According to the research done by BBC, businesses that have some kind of visual information as a part of their marketing are able to reach 87% of customer retention. This is really impressive, right? Well, if you are in need of those kinds of services, be sure to check out manwithcamera.com.au. Now, let us take a look at the reasons having corporate photography is essential for every organization. Without further ado, let us begin.
The Representation of Your Brand
We can understand that many business owners think its more than enough to pay themselves for pictures, instead of paying someone to do it for them. But, that’s not the right move. Since you are looking for a way to represent your brand in the best possible way, unprofessional pictures are simply not going to cut it. Therefore, you can consider being a pretty good investment on your behalf. You will be able to represent your brand, alongside the basic logos, in a very positive manner. When you choose a cheap low-quality solution, you can be sure that this decision will have a negative effect on the brand’s recognition.
Images Can Help with SEO
In case you have the need for the best SEO ranking for your company’s website, then you need to be aware of the fact that images can help you a lot with that task. For those who don’t know, SEO is a method of optimizing your website in order to make it much more visible to potential customers. Just think about it, how many times have you looked on the second Google page when looking for something? We are pretty sure that this didn’t happen too many times. Well, in order to make it possible for people to find your business online, SEO is an absolute must. Alongside other methods, you can be sure that having quality images on your business on its website, will help you in this task.
Showing all the Services and Products
In order to provide a much clearer picture of what your business offers, you need to have some kind of images on your website, right? The simple text description is simply not enough. When you already have this as a must, why you shouldn’t make those images as best as they can be? Without a doubt, you will get additional credibility, which will provide you with a chance to have a much better recognition among the public, and why not, potential customers. Also, it will make it much more profitable in the long run. So, you need to make them as best as they can be. This means that, if you don’t have any experience in photography, you need to hire a professional.
Stand Out from the Crowd
Maybe you didn’t know, but corporate photography is an industry in the making. Furthermore, it can be said that the need for this kind of images will not go away any time soon. Companies recognize how essential these became in the last couple of years. So, they decided to make the most out of it. With countless companies in need of these kinds of services, you can have a proper idea of how big this industry can become over time. So, you will need to have high-quality images in order to stand out from the crowd. It makes perfect sense, doesn’t it?
Building a Community
One of the ways you can actually use photographs is to build a community that will follow your brand. Even though many people think that building a community only has one purpose, to make a profit. Well, it should be said that this is a mistake. Even though this is the most important element, it should be said that it has a plethora of elements that can be crucial for the further expansion of your business. This means that you will be able to create a loyal following that will do the marketing instead of you after some time. So, you can be sure that this will provide you with a lot of different benefits.
Customers Will Learn More About You
Personalizing your business and relate to your customers is one of the best things you can do. Surely, when someone looks up for your business online, he or she expects to learn about the company as much as possible. If you succeed in relating to them, you will have a bright future as a company. So, it goes without saying that using stock images will not help you. Therefore, you should invest in having high-quality pictures that will show some faces and increase the personalization of your company. You cannot make a mistake with this approach.
Increasing Sales
Surely, we provided you with a glimpse of what you can expect from having high-quality images on your website. But the ultimate goal is to increase the sales of your products or services. Believe it or not, there is a direct connection between having high-quality images on your website and enhancing your sales over time. You can bet that attracting a customer is much easier when you have images that will provide them with a clear idea about the product in question. This is a fine line that can provide you with more numbers of customers over some period of time. Also, you can make these images as a part of your marketing campaign. You can be absolutely sure that they will have a positive effect.
Investment of Quality Photos
Some business owners use stock images because of cheaper rates. However, this can be a poor long-term strategy as generic photos don’t fully reflect the goals and visions of your business. Stock pictures may even give clients a false impression, particularly if they’ve seen the images in other businesses.
On the other hand, professional corporate photography can provide you with pictures depending on your needs. In effect, you can ask a photographer to help your team get flattering photos, use your business office as the background, and even request different setups.
Depending on your deal with a commercial photographer, you can have a collection of images you can use for online marketing campaigns anytime you want. There are photographers who offer lifetime and unlimited use of photos, and some of them can even transfer copyrights of the work to you. Before selecting your photographer, Cole’s Classroom suggests that you fully understand what their terms are and how you’re allowed to use the images from the session.
Boost Content Marketing Engagement
Images spark visual interest, prompting people to engage with your posts or click your advertisements. Whether you use a website or social media platforms, quality corporate pictures help gain traction, and consequently, better sales conversion.
- Articles with pictures get 94% more total views than those without any visuals.
- Website visitors would spend 10% more time looking at the photos of your team members.
- Facebook posts with pictures gain 2.3x more engagement than posts with text alone.
- There are more than 500 million active users of Instagram daily, and the platform mainly uses images for you to get traction.
- Images boost a LinkedIn post’s comment rate by 98%.
- About 22% of online returns are due to differences in photos and actual items.
You need to upload compelling images if your business relies on social media and websites to reach customers. Even with a few words, you can do visual storytelling that clearly conveys your business goals while establishing it as an attractive brand.
Cost-Efficiency
You may think taking corporate pictures is all about facing a camera or taking a wide shot of your office. Likewise, it’s easy to assume that your smartphone’s excellent camera features and free online photo editing app can do all the work for you.
Alas, corporate photography is much more than that. To achieve quality corporate pictures, you still need to accomplish these things:
- Plan a shot list, set goals, and prepare visual preferences.
- Create a timeline of what to shoot, and allocate enough time for all your requirements.
- Set up the office space to ensure it looks clean and professional.
- Add lighting to make sure you get well-lit photos.
- Do the right compositions, so you get to have different angles and styles of images.
- Suggest the proper hair, makeup, and wardrobe.
- Instruct employees or guide them in posing.
- Edit pictures to improve colors and effects.
With lots of things to do before, during, and after a shoot, a corporate photography team can be more efficient than doing it all by yourself. Besides, professional photographers can take over the creative and logistical processes while still considering your business branding.