Not often do you decide on choosing the right labels for printing? Since this is a delicate process that requires thorough research, it will work in your favor to focus a bit more time on the important things before making a decision.
Since this is an important part of your business that effectively influences shoppers, we’ve decided to give you the 7 most important things to think about when choosing one.
Without further ado, buckle up and let’s go.
1. The Color
The color is very important when choosing a label for printing. Chances are you’ve witnessed every color under the sun displayed on one of these. But which one has captivated you the most?
A real eye-catcher, the color of the label is the first thing shoppers see when enquiring about the price. The right color can put the buyer in a purchasing mood, while completely missing can make them leave to settle for another product.
So, it would work in your best interest to sit down and carefully define what colors work best for the type of product you sell. The easiest way to figure this is by taking a look at your customers. You can pick the color based on the demographic of shoppers.
2. Background Image
Very often you’ll see background images displayed on labels. This is an important factor to consider as it directly impacts the printing process. If you go for a background image on the label itself, then expect to pay more for it.
Also, you will need to find a cool design that positively impacts the buyer. So, in essence, a background image is just as important as the color of the thing.
Thus, you will need to think extra long and hard. Fortunately, you might want to skip this one as it is drastically harder to choose than simply choosing a color.
Ultimately you should go for what works best and again, always go for something that your audience would like.
3. The Material
The material is very straightforward as there are only a handful of options available. In most cases, the material of the label depends on what type of product you’ll be selling. If you’re selling clothes, then the hard paper is your best option.
However, do know that some materials are significantly more expensive than others. You should do proper research on this one and compare the costs with the costs for color and printing to determine whether it is a sound investment.
4. The Font
Onto a harder decision to make, choosing the font of the label is a rather tricky subject. If you speak to a designer, they will tell you that font is the most important part of a design.
However, you’re probably not a designer, and instead of looking to hire one. If that’s the case, then you will go through hell to find the best font.
But make no mistake about it, designers are right. The font of the label is very, very important. It has the power to sell the product, or make people run away from it. So, we suggest you spend the needed resources and find the best font for the label.
A huge part of this article is making the actual label. We can discuss fonts and color all day long, but what about finding a reputable company that will make the label? This is always an issue as you should always strive for a company that provides excellent quality.
So, if you’re interested in a company that makes labels for printers, make sure to visit Labels123.
5. Environmental Needs
Moving away from variables that impact customer choice based on looks and onto one that customers rate the most, it’s time to talk about the environment.
There is a constant need for companies to produce eco-friendly products that don’t harm our environment. Labels are things that people constantly throw either on the ground or in the trash can. So, it would work in your favor to come up with something more eco-friendly.
By using eco-friendly materials that degrade over time, you are making sure your labels don’t pollute the earth. What’s more important is that you’re giving customers something more to love you for.
Customers love a brand that cares for the environment, and that’s exactly what you’ll be doing.
6. Quality
It’s important to prioritize everything we just said and try to find a solution that incorporates all of it. But we should never compromise quality for one of the others. Quality is what will separate you from the rest. It is something that you should always keep in mind when printing the label.
7. Printing Methods
This one has more to do with the company that will print the labels rather than with you. But you can always ask a few questions before committing to the label.
Namely, there are two primary types of printing methods. Both utilize a printer but the printer is the subject of the methods themselves. For example, there are laser and inkjet printers that can be used to print your labels.
Laser printers are obviously a better and sounder option, while inkjet is seen as somewhat outdated technology. But the label type and method must be compatible with one another.
If we take everything we talked so far and put it to the test, then we can successfully choose the best printing method.
Laser printing is better if you have a background image, logo, and vibrant colors displayed on your label. Plus, they work well with any type of material so that lessens the problems.
Inkjet printing, on the other hand, is nowhere near as fast as laser and nowhere near the same quality. So, they might be better if you have a more simplistic label with not much on it.
Conclusion
There are tons of variables that directly impact your label printing decision. While we have displayed some of the most important ones, others are equally capable of being a deal-breaker. Ultimately, you should settle for what works best for you and something that the customers will love.